About Marketing Management
Marketing Management is a business discipline which is focused on the practical application of marketing techniques and the management of a firm's marketing resources and activities.Marketing management is a broad scope of the study of marketing focusing on the practical application of the techniques and marketing activities of a certain company or business. This business discipline encompasses marketing planning and strategy orientations and processes needed in attaining company goals by providing value to clients.
Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Marketing managers are often responsible for influencing the level, timing and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context
Marketing management researches for what type of Products are demanded, needed to be Designed and their scope in the market. They also decide the Price at which the Product would be attractive to consumers and profitable to organization along with at which location (city or any area in city) the product is needed to be available for effective sales and which channels of transportation are to be used for effective availability.
Marketing Management creates awareness of product among public, brand recognition and loyalty can be developed through effective marketing and for that efficient marketing management is required.